ASSIST MESSI CAMPAIGN IN ASSOCIATION WITH WIZCRAFT

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At the 2016 Auto Expo, Tata Motors wished to engage visitors around its association with Lionel Messi and Football. Task at hand for us, was to leverage this association to promise its then upcoming car, Zica. We had just the right idea. Our Big Idea-Visitors could team up with Messi to score a goal! They were told that Messi would score a goal if they managed to assemble the car. Assembly had to be done virtually, with a motion sensing device called Leap Motion they assembled the car within given time, Messi was shown scoring a goal and congratulating the User. Visitors were left thrilled about the face that they interacted with Messi and Tata Motors got this opportunity to familiarize them with the new car.