On the back of successful deployment of the One 3D with Tata Hexa, Tata Motors decided to deploy the experience for Tata Tigor too.
The experience gives you a walkthrough of Tigor, the new Styleback for Tata Motors. The various features of Tigor such as the Headlamps, Reverse Parking Sensors, Boot Space, the Speaker System among others are shown in an interactive manner. The first person perspective gives User the feel of being physically present in a Dealership.
The experience is expected to drive better consideration for Purchase, just like it did in case of Tata Hexa.