Red Bull Tweet Chess

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To promote the Chess ecosystem in India, we partnered with Red Bull to create an online Chess Game.

It is a 3-D game and supports Single Player as well as Multi Player functionality. The format of the game is Armageddon, a variation of Rapid Chess. One of the athletes Red Bull has backed in India is Tania Sachdev, an upcoming Woman Grand Master. Eccentric Engine partnered with Red Bull to organize an event called ‘Tweet Chess’ which pitted Tania against all her fans and chess enthusiasts on Twitter. For every move Tania would make, players got a chance to suggest their counter move. The most popular move was then made.

In the 90 minutes that the challenge lasted, over 10 million impressions were recorded. Over 300,000 unique users were reached on Twitter.

 

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