eBay turned 8 in 2013 and wished to create a lot of noise around it.
We took this seriously and got a lot of people to create some. In a fun contest that encouraged people to get online and scream out loud, in their microphones. Those who shouted loudest and for most duration, were given prizes.
As a result, a lot of people participated from their homes, offices and in public. Naturally, people around them also caught the attention of the Campaign and learnt about eBay’s birthday!