The Revotron Challenge in association with Digitas LBI
Zest and Bolt from Tata Motors are India’s first games with the Revotron Engine. Revotron Engine comes loaded with 3 modes- City (For City Driving), Sport (For Highway Driving) and Eco (For Fuel Efficient Driving).
Our task was to showcase these modes to the potential buyers. Our solution was a Racing Game, that requires the User to complete a series of tracks, by judiciously switching between the modes of the Car.
The game was hosted on a Web Site, had its Mobile App and an activation. At the activation, participants got a feel of driving the Zest sedan with a steering and pedals for acceleration and brakes.