Touch Banking BY ICICI BANK

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ICICI Bank launched Touch Banking, 24 hours branches, that let users go about their key Banking Transactions without any manual intervention. A Touch Banking Branch consists of various machines, each having their own utility. The challenge was to educate users about how to go about using these machines and give them an experience of being present at the Branch.

We built the interactive Touch Banking Web Site that was built in 3-D, which gave you a feel of actually being there. You can navigate across the Branch, interact with each machine and understand the functionality as if you are doing the task in first person.

The major challenge in building this site was to ensure the loading time of the site is minimal, with the best possible quality. With Indian internet speeds being very low, we had to use high level compression techniques to ensure maximum people experience the site. 
 
 
 

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